Bianca&Noe' recently presented their new SS 25 collection to industry insiders, buyers, and journalists at Pop Up Loft Kids Milano, a new format designed for children's clothing buyers! This unique experience saw five premium brands sharing the sales experience in a completely new and contemporary way. Discover more about the format in Scimparello Magazine:

Pop_up Loft: a new childrenswear experience

Hosted in the world’s fashion capitals—Milan, Paris, and New York—Pop-Up Loft promises a unique and sophisticated shopping experience tailored for buyers.
Get ready to experience a dazzling fusion of creativity and style as Pop-Up Loft opens its doors in Italy for the very first time! This exclusive event is set to redefine the landscape of children’s fashion, showcasing the latest Spring/Summer 2025 collections from some of the industry’s most visionary designers.





The journey begins in Milan from June 22-25. Nestled in the heart of the city at the elegant Arete’ Showroom on via Seneca 4, this pop-up event offers a serene retreat – the perfect environment to explore the finest in children’s fashion, where every detail has been meticulously curated to inspire and delight.

Five premium brands that are at the forefront of children’s fashion innovation joined forces to make this pop-up showroom concept come to life.

text Enrico Fragale Esposito

For Scimparello Magazine