Bianca&Noè presents "SoBe", the SS21 “Mom + Kid” Capsule Collection designed by Valentina Fontana Castiglioni

WHEN SARTORIAL TRADITION MEETS DESIGN.
From a creative encounter between our brand and polyhedric entrepreneur and mother Valentina Fontana Castiglioni, creative director of design brand altreforme, was born SoBe, the beach pyjamas Capsule Collection taking inspiration from Miami and dedicated not only to kids, but for the first time ever, also to mothers.

altreforme

A sinistra: Valentina e la sua bambina Deira  

 

The captivating atmosphere, colours and shapes of South Beach bring to life the outfits made in 100%-certified Oeko-tex cotton standard 100, with striped patterns and pastel hues recalling the beaches and historical deco hotels of Miami. The trendy oversize fit and the comfy style turn these beach pyjamas into true day-to-night outfits, designed for beach days and summer leisure of mothers and kids.

 

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Our first and exclusive debut with SoBe features the woman collection through which Valentina’s creative universe combines design to fashion as a celebration of the city where she started her career.

 altreforme

 

For the launch of our Capsule, we have created a collection of limited-edition trays by altreforme, specifically designed for this occasion: “I wanted to include something from altreforme and the world of contemporary design to this project” says Valentina. “The recyclable-aluminium trays with the iconic signature of Miami Beach are perfect to enjoy a summer drink in the garden with friends, sporting beach pyjamas outfits by SoBe. I am honoured to have worked with Bianca&Noè on this Collection as the brand, just like altreforme when it comes to design, has made sustainability one of its major points of strength. My debut in the world of fashion could not but take inspiration from one of the places that mostly influenced my creative growth and my self-awareness, a one-of-a-kind city that I have always cherished in my heart ever since. This "minime" capsule is also meant for those who have become mothers only recently and share the passion for style, design and fashion with their children, just like I do every day with my daughter Deira”.

 

altreforme

 Vassoi altreforme "SoBe" in edizione limitata

 

"Bianca&Noè celebrates creativity and partnerships” says Erika Di Rocco, founder and Creative Director. “We partnered with Valentina as we share her same creative vision and sustainability awareness, and she embraced our offer to create a Capsule Collection for us. Curious and creative, she is a working mother just like me, with my same desire to explore new worlds. The pandemic and its restrictions kept us apart physically, yet this enabled us to explore a new means of communication: the entire capsule was designed from remote, and we spent weeks sending each other parcels with fabric samples, prototypes, ideas. We had so many videocalls and exchanged numberless emails. We had never met before the Collection shooting and when we finally did, we looked at each other in the eyes and then hugged. Together, we created something unique. We have no doubt that many mothers and kids will love it”.

SoBe is a direct invitation to simply be ourselves, to embrace new experiences in life with curiosity and passion, just like Valentina did early in the 2000s in Miami, and today, with Erika, to bring this unique project to life.

Superga gave a special contribution to the collection photo shooting by Giorgia Carena."We teamed up with this iconic Italian brand, a Piedmont sustainable company, just like we are; we share the same green mission and 100% made in Italy production processes" says Erika.

Enjoy your colourful and sustainable summer with SoBe!

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